Snapchat rebranded itself in the wake of expanding to new territories. The company is now called Snap Inc., an official announcement published in one Wall Street Journal article. Speaking of new territories, Snap Inc. is getting into the hardware business, more specifically into smart sunglasses market. There was, more or less, one product which tried “conquering” the non-existent (for now) smart sunglasses market; Google Glass was a big miss, the users just weren’t ready for that sort of product. Glass was unnaturally looking, it lacked features, was too expensive. The market just wasn’t ready for Google Glass. On the other
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http://techigy.com/snapchat-changed-its-name-got-into-hardware-business/
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